Tap the Cast icon on your Smartphone or PC web browser, select the speaker and listen it from your home speakers. In Las Vegas, on CES floor, Google announced its new service, Cast for Audios. Google Cast makes use of Google’s popular Chromecast technology but focused only on streaming music and audios. This audio only system will need Wi-Fi capable speakers with built-in Cast protocol which will first show up from the companies including Sony, LG, and Denon. Cast ready speakers are expected to reach the US markets around March-April months this year. More partners like Marvell, Broadcom, MediaTek and system integrator Libre Wireless will join Google later in 2015.
One may get confused about Google Cast and Bluetooth speakers. The difference is that while Bluetooth speakers plays audios from mobile, Cast Ready speakers play music on internet. Since the speakers catch the content from the cloud, the users can switch off or can other activities on the phone or PC after tapping cast button and selecting the Cast built-in speaker on which the audio should played. Thus the battery life of the phone or tablet will not be affected or strained. The phone will be used just like a remote control to start, stop, pause and skip tracks. Google promises the best audio quality since the Cast Ready speakers are capable of picking up the content directly from the internet.
Unlike Apple’s AirPlay feature, which will work only on Apple‘s platform, Google Cast will run on both Android and iOS platforms. The only drawback is that the apps have to be made specially with Google cast built-in to play through Cast Ready devices. The list of apps that can work with Google cast keeps growing resolving this drawback. These audio sources include Google Play Music, Pandora, Deezer, iHeartRadio, NPR One, Rdio, TuneIn, and a lot more. Google have plans to bring casting to sound bars and A/V receivers in addition to Wi-Fi connected speakers. Google will also integrate Cast with multiroom audio technologies developed by each vendor, which will enable users to stream their favorite music to multiple speakers in the same house. This will be shown by Google at Consumer Electronics Show this week.
After its launch in 2014, Chrome cast have reached 27 countries and gained millions of users. It was the second-most-popular streaming device in the U.S. in 2014. It is hoped that Google Cast will achieve the same or even more.