The limited edition Apple iPhone 6 is now the most expensive mobile gadget in the world with a price of £2.3m. Please don’t get surprised the phone is not subjected to sell in common market. It is to sell in celebrities market. The celebrities usually spent money on luxuries like this. They are intended to show off their status rather than checking on the utility.
The company marketing gold plated iPhone is Goldgenie. It is an UK based private owned Business firm started by Laban Roomes in 1995. He made his business triumphs by manufacturing gold plated emblems for the world class motor vehicle manufacturer, Toyota Motor Corp for their Lexus cars. The company is still doing the same thing. The only difference now is that it now concentrates on the electronic gadgets only. By this the company is expected to earn an extra revenue of 32 million dollars which would be double the revenue when compared to present financial year. Now the company earns major share of its income from the sale of products of Apple both by online and through approved sellers.
The company just manufactured a limited number which counts to be just 2500 gold plated iPhone 6 handsets. It may be strategy by the manufacturing company to keep up the demand. As always the business strategy to keep up the demand is to keep less the supply of a particular product. The case is same with the limited edition of gold plated iPhone 6. Each handset is expected to cost about 2.3 milliom pounds.
What makes it so special??…
The Apple handsets are always known for its quality. Its brand name is its cost. Still the question asked is what makes so costly??..First and foremost reason is its brand name itself. Anything that sells under the brand name of Apple gains public confidence due to its everlasting performance. The next thing is its availability. There are only 2500 handsets are made available throughout the market. The bigshots from all over the world are ready to bid for the rare piece of gadget. The third thing is that the body is covered by about a atotal of 700 diamonds making the handset special and unique. The owner of the company compares the diamonds to islands. He adds that the diamond ecstacy ranges between 10000 pounds to 2.3 milliom pounds. It is plated in 24 carat gold adding to its extra feature. This makes just like making a long term investment rather than purchasing a handset. These features obviously make it worl’s most expensive phone ever sold in the market.
England football team former captain David Beckham, the world athlete and 100 mts world champion Usain Bolt, Music producer P Diddy, Chris Brown already had a handset each. The Goldgenie is popular for its sale made to celebrities. Rather than targeting commons this limited edition purely concentrates on the celebrities only. The company’s corporate clients are Honda, Lexus, Nokia and Toyota and its retail partner is Selfridges.
The handset can be customized according to customer needs. The customer can make choice of either to use gold plate or to use platinum or to have rose gold. It can also be customized by individual choice of gemstones. The customers can embed their name on the handset by laser technology.
Goldgenie is not only concentrates on iPhone alone. It also manufacturers gold plated Apple iPads and also handsets by Blackberry. It also concentrates on coating race bicycles by gold plates with 24 carat gold.