Adidas! You don’t need an introduction to this German Multinational brand. They are too famous for their incredible contribution to the sports shoe industry. They always loved to move along with the most dynamic fashion world. It was a trend setting move when Adidas brought in the Photo Print ZX flux app to the European market. The move was a very innovative marketing strategy. Their mission was to include their own customers in the manufacturing process. Using Photo Print ZX flux the customers are able to upload their own favorite images and can get the printed version on Adidas sneakers. This was a great opportunity provided by the firm to their honest customers to express what they desire for. Anyway the market strategy of Adidas worked well and they are about to introduce the same in the US market which is highly potential.
You just need a mobile device with internet connection to enter the world of Infinite possibilities. Both iOS and Android versions will be available in the market. The app user just has to follow five steps to make their own design possible. Firstly the user needs to provide the basic details like gender, foot size, country etc. Secondly upload their favorite image to get printed. The users can position and crop their image as they desire. Even 3D preview of the proposed model is available and user can confirm it. Then just pay and order for your own model. The user can even share the image with the social networking sites like Facebook, Instagram etc.
The customer just has to upload their favorite images via the app and can order the printed version at a cost around $110. You can print whatever you want to your favorite sneakers without much difficulty. Imagine about a pair of Adidas shoes with the image of your favorite actor, Sceneries or your own picture. People will be more satisfied to see their own design than just buying a design of company itself. The image size should be more than 5 MP as preferred by the company or else they reject your image.
Personalizing a multinational brand’s product is a very rare opportunity. We can expect the wide release of the Adidas ZX Flux photo Print pack on this weekend. The models you can expect from this pack include famous Ocean ZX Flux, Cityscape etc. The model will include the basic adidas ZX heel cage and quality outsole. Who knows if the creativity of their own customers outdistances their prestigious and expensive designers? The printed version of the sneakers with your own image will take only 4-6 weeks to reach at your doorstep.